Digital Marketing ROI: How to Measure Demand Generation

Marketers and business owners often debate the value of demand generation. Many believe that increased awareness is enough to increase revenue, while others advocate for specific action items that will turn visitors into customers.  The digital marketing industry has seen a boom in recent years. With more and more companies embracing the tactics of demand […]

Business Intelligence: The Difference Between Subject Matter Expertise and Data Analytics

Business Intelligence The Difference Between Subject Matter Expertise and Data Analytics

More and more, regardless of what industry you work in, the distinction between an expert and an analyst is blurring. However, there are two types of business intelligence professionals that would be evident to anyone looking at your resume: subject matter experts (SMEs) and data analysts.  This article will explore the difference between these two […]

The Complete Guide to Cloud Computing

Cloud computing has become hugely popular over the past decade. With just a few mouse clicks, you can access the same information no matter where you are.  It has numerous advantages over traditional server setups. It’s easier to manage thousands of servers with a handful of internet connections, while simultaneously performing complex calculations quickly.  This […]

SEO Essentials: How to Sell More Stuff by Boosting Rankings

SEO or Search Engine Optimization is an essential piece to the digital puzzle. SEO helps websites rank better in search engines for certain keywords, which can lead to more traffic and conversions from new online visitors. In our post, we cover the basics of SEO and some actionable tips for increasing organic rankings. After reading […]

Content Development: How to Write a Lecture Outline for a 5-Day Course

A great lecturer will have strong critical thinking skills, advance grasp of the subject material, and the ability to connect with students. There are three essential elements that make up a good lecture structure. A lecture is a performance given to a large audience, typically by a famous person or head of state, on a […]

Building Better Relationships with Your Business Partners

We all know how important it is to maintain good relationships with our friends and family. But what about business partners? Who do you think is more important in the grand scheme of things: your spouse or your boss? It’s true that we spend more time with our spouses than we do our bosses, and […]

The Secret to Marketing on a Tight Budget

A tight budget is no reason to give up on marketing your business. If you are on a strict budget, it may be hard for you to afford many of the tools that are necessary for effective marketing, but there are some websites that can do all the work for you! If creating content is […]

Connecting talented professionals to the best opportunities

Contacting employers is one of the first steps, but it’s not always easy. People are looking for different skills, so you need to have them listed on your resume upfront. If you’re not skilled enough in a certain field, don’t worry!  There are ways to find opportunities without hiring an expensive consultant or marketing firm. […]

4 Steps to Rethink Your Work Communication Habits

It may sound a little strange, but the way we communicate with our coworkers could have a huge impact on our productivity. In fact, research from Harvard University has found that 50% of what you’ll learn in a job depends on how you interact with your coworkers. First, a word from our sponsor: the office. […]