SEO or Search Engine Optimization is an essential piece to the digital puzzle. SEO helps websites rank better in search engines for certain keywords, which can lead to more traffic and conversions from new online visitors.

In our post, we cover the basics of SEO and some actionable tips for increasing organic rankings. After reading this article you’ll be more knowledgeable about how to optimize your site for search engines, without any complicated jargon or coding!

The search engine optimization world is fast-paced and constantly changing. One of the most important skills for any SEO professional to have is the ability to keep up with these changes, refine their craft, and continually deliver more value to their clients.

This article provides a clear set of steps that can help you prioritize your content marketing strategy and solidify your SEO credentials , which could mean the difference between missing out on a big opportunity and earning it big time.

If you’re just getting started in SEO, it’s understandable if you’re unsure where to begin. 

This article lists the most important SEO practices that you need to know for 2017, along with actionable steps that can help you turn your goals into tangible progress. Here at has some more information on how to sell more stuff by boosting ranking.

We’ll cover the things to focus on first. Then we’ll take a look at what it takes to create content that directly impacts search engine rankings. Lastly, we’ll share some essential tips for executing content marketing strategies that can help your business grow.

To get started, let’s talk about the basics of SEO (and why they’re still relevant).

Search Engine Optimization, Seo, Search Engine, Browser

What is SEO, and why does it matter?

SEO stands for search engine optimization. It’s the process of getting visitors to your website by ranking your site higher in organic search results. How is that done? Essentially, it’s about writing content that takes into account the way search engines like Google work (and how they’re continually evolving).

You can think of SEO as similar to advertising online. Consider how important it is to pay attention to what you’re putting out there if you want to get noticed online. A great example of this is Amazon’s “Search Inside the Book” feature. 

If you’re an Amazon user, go to Amazon and search for books by certain authors. You can see what readers are saying about that author’s work on Amazon.

Similarly, if you’ve done any research online, chances are you’ve run across some SEO-related tips. For example, there’s likely some blog post on the web that discusses how to get more people to read your blog posts or watch your YouTube videos.

The internet is a powerful tool for selling products and services. If you want to sell more stuff, there’s a lot you can do to get your site to rank higher in Google results, thus giving you an edge over competitors.

We put together this post full of SEO essentials that will help you make the most of your website and allow it to rank well in search engines like Google. 

It doesn’t matter whether you’re running an ecommerce store or not, these points will help improve your site’s performance even if all that’s at stake is increasing the number of subscribers on your blog or attracting more followers on social media.

1. Get your website up and running on a Domain Name Server (DNS)

If your site is already up and running, you’re bound to benefit from getting it registered on the DNS of the country in which you’re based. 

A lot of people don’t know that Google sends notification of changes to the DNS and that this is what makes ranking results in Google improve even if they haven’t made any changes to their site.

If you want to make sure that Google notifies it of any changes made to your site, it’s a good idea to connect your site to a Local IP. 

Many people make the mistake of connecting their sites to their home IP address, which sends all notifications concerning changes made to your DNS to the same country as the one where you are located.

2. Take advantage of Schema Markup

Schema Markup is an HTML code that helps search engines understand the content on your site more accurately. 

They will be able to recognize what categories your products belong in, what type of services you offer, and much more. Ingeniously, it can even work out whether your website is a blog or a news site.

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