Search engine optimization is a necessary part of any website’s success. This blog post will provide ten insider tips as well as best practices as to how SEO can be achieved and maintained.
If you are looking for information on the basics of SEO, though, this article is not for you.
Instead, we recommend checking out our introductory post for more general help with starting an internet business.
The 10 Quick Tips:
1) Think about search engines (and map out your site).
Search engines aren’t just about finding information; they also connect people with interesting content. They’re like friendly neighborhood bookstores, but for the internet.
If people can only find you through your website, then your website is what they’ll come to. Make sure you think about search engines as well as people discovering your website.
2) Make things easy to read, and make them searchable.
If a blogger or webmaster out there is reading this and cringing at the thought please don’t say something like “Content is king!” I know we say that all the time, but it really isn’t. It’s important to have a solid content plan, but that alone won’t get you great search engine rankings.
Instead, pay attention to the words people use to describe your site and your product. Is your website easy to read? Do people also recommend it as a good resource for information?
3) Expose your company’s expertise on a particular domain or topic.
You can link directly from your homepage or from specific pages on your site that relate directly with the subject matter of inquiry. This way, when someone follows an underlined link they will arrive at exactly what is expected and expected.
4) The canonical tag.
The “canonical” tag is supposed to point your site to the original, or the best, source of content. People expect you to provide them with perfect information, so make sure you are linking directly to the actual source of what they are looking for.
If you are seeing lots of duplicate content it might be because you don’t have a canonical tag set up on your page.
When creating links within WordPress, just use <link rel=”canonical”> without the space after it. It’s simple and it works!
5) Don’t force keyword stuffing into your blog post titles.
If you don’t have a solid keyword strategy for your blog, then you shouldn’t be optimizing your pages for a particular keyword.
You should also avoid using titles that contain excessive punctuation or that use too many different keywords in a short time period.
This will make it harder for search engines to understand what the content is about and can lead to higher bounce rate ratings from those engines.
6) Quality over quantity .
This tip seems obvious, but it’s worth mentioning as well as repeatedly reminding yourself as you create content for your site.
There’s a big difference between two web pages with 50 links on each, and one page with 50 links on it (or 100 links). The quality of the content of one is far more important than the quantity.
7) Contact Us pages.
As an entrepreneur, you’ll always be building your customer base and site traffic. So, you might as well make it easier for new customers to contact you about their issues or questions.
Get in the habit of providing URLs on any page that provides contact information.
This will give visitors another way to get in touch with you for more information or assistance.
You may also want to consider setting up a contact form on your site so visitors can contact your company by email or phone without having to create an account on your site first.
8) Social networking is the new local ads .
Local businesses have been using Yellow Pages and other types of local ads for a very long time, but it’s becoming more and more important to have a powerful social media strategy.
Keep in mind that the days of simply updating your Facebook or Twitter status with a link to your latest blog post are long gone.
Instead, create regular content around things that people want to hear from you about. If you can’t think of anything else to write about, start asking people questions!
9) Control the channel of communication .
If someone asks you a question online, answer them directly. There’s no need to give them a reason why they can’t ask you directly.
After all, the reason they asked you the question in the first place is so that they could get an answer.
10) Develop content for different types of users .
Other things to keep in mind when creating content for your site:
Bloggers – These people are likely to be tech-savvy and don’t mind if their answers and answers relate to tech or marketing.
They like to help others and like variety and complexity in their answers. Give them what they want! General users – These people do not want complicated answers; all they want is a clear answer to their question.