An eCommerce website is nothing without sales. However, the difficulty in maintaining momentum in the early days of business (or even after several years of trading) is very real. The reality is that running a profitable eCommerce website becomes more difficult every day as more competitors enter the market and the big brands continue to dominate through their infinite marketing budgets. Having said that, all is not lost. There are steps that business owners can take to revive their increase or revive their online sales. Here are four great tips that should help you find ways to increase online sales, regardless of the type of business you run or your industry.
1. Ramp up your digital marketing
The more people you can attract to your website, the more sales you will make. Driving traffic to your website should be top of your priority list, but you should not be targeting anyone and everyone. The best digital marketing strategies are those that target the right audience at the right time and communicate with them in a way that engages, entertains, and/or informs them. There are too many digital marketing tactics and tools to list here, but taking the time to learn marketing strategies and analyzing your website’s traffic data (i.e., who is visiting your website and what they are looking at) will help to drive more customers to your website.
2. Fine-tune your sales copy
If you do step one well, more people will be landing on your website, but what will they find when they get there? It is best to avoid over-the-top cheesy copy that makes claims about your products that you cannot back up. Overselling or being untruthful is only going to result in disappointed customers that won’t buy again, returns, and some negative reviews on social media. Make sure your copy is simple, honest, and tells people exactly how your product can improve their lives or solve their problems. Positive testimonials from existing customers can go a long way towards building trust with your audience, so be sure to give customers a way to leave feedback on your website.
3. Look at your website with fresh eyes
The technical aspects of your website are vital to your success as they directly impact user experience. If your website takes too long time to load, visitors are likely to go elsewhere. If the photos will not load, how can you expect them to make a decision to purchase? Can visitors use your website easily on a mobile device, or is it clumsy to view and use? Is the navigation menu logical and clear, enabling visitors to find what they need quickly? Take time to assess your website from a new visitor’s point of view and ensure that you have optimized it for mobile devices. It is also important to have good-quality images that show your product from multiple angles to ensure visitors have as much information as possible.
4. Give visitors a reason to purchase today
Creating a sense of urgency is a great way to persuade visitors who might be undecided to commit to a purchase. There are several ways to do this, but popular tactics include offering a money-back guarantee, pop-up offers, special offers, and limited-time sales. You can also create a sense of urgency through the copy you use, e.g., while stocks last.
