What is marketing involving all of the following except?
Marketing involves all of the following except: industry, investor, and the patrons. Marketing can be thought of as an act committed to selling a product or service. Businesses use marketing to send information about their products to people who may want that product or service, like potential customers (also called leads). Marketing activities are often used in business to present company products in a favorable light and encourage consumers to purchase them.
In this sense, marketing can be considered both a process and outcome of how goods are transferred between producers and consumers. This article discusses how companies try so hard but also fail so miserably by not understanding the major role they play in their own fate.
What are the features?
Marketing is a showy but deceptive way to sell goods and services. Many people are influenced by those who are perceived as good-looking, popular, and well-dressed. On the other hand, there is no such thing as perfect marketing because all methods of advertising come with some degree of deception. Marketing creates a false impression that something desirable is available. “Marketing Exposed” is a book about marketing by A.G. Lafley (the former CEO of Procter & Gamble from 2001 to 2010) published in 2011 by Crown Business in New York City, US, US$27 at Amazon.
What does it do to us?
Marketing can be thought of as a kind of a dance. It involves moving from one position to another, from one type of message to another, and from one place to another. As a matter of fact, marketing is really an act that is performed by the corporations in order to sell products and services in magazines, newspapers and on TV. The buyers are not greatly influenced because the majority of advertising is paid for by people who have more money than they need. They are also not influenced because many industries use well-developed marketing techniques that are not deceptive at all.
What are the key words?
“Wal-Mart” and “McDonald’s”. These two companies know how to use marketing to sell their products. They make it look easy, but they do not have effective business strategies.
For example, they do not consider that the efforts of giving away free samples cannot be compensated by buying their products in the future. They should realize that customers already have enough brands available and so they need to keep marketing (advertising) fresh.
What is its relationship with advertising?
Marketing is a kind of advertising. However, marketing is broader than advertising. It includes advertising, publicity, and other forms of promotion. For example, movies are also a form of entertainment that targets large audiences in order to sell products or services. They are not just entertaining people like advertisements that are broadcast on television during prime-time viewing hours.
What is its relationship with public relations?
Marketing and public relations (PR) have a complementary relationship. It can be said that marketing affects the business environment while PR presents the business itself to society and its organizations in order to maintain or improve the company’s reputation. The key word in describing this relationship is “image. ” For example, one’s image is like a mask (the cover of a book) that is supposed to be one’s self. Without a skin, a mask can not really cover the face of its owner. By using marketing techniques, companies can take care of their images through both advertising and public relations.
What are the related industries?
Marketing can be said to be the area where businesses communicate with potential customers by persuading people who have more money than they need. It has many different industries under its jurisdiction like: media, food service industry, education, retail and services. For example, advertising is one of the most famous parts of marketing. It includes websites and other forms of direct marketing that persuade buyers to purchase products or services. Both retail and services include industries like real estate, law, medicine, education and transportation.
How does it affect us?
Marketing has terrible effects on people who are not wealthy with much money to spend. People who have more money than they need do not have good taste. They do not appreciate fine art or crafts because they think that they are over-priced and so they are rather willing to look for cheaper products and services that can satisfy their needs quickly without having to spend much time or money on them (like TV dinners).
Does it include public relations?
Public relations (PR) is a part of marketing. So, PR is important in the area of marketing. Public relations appeals to people in order to build good relationships or positive reputation of companies. It has two meanings: 1. communication between different organizations; and 2. social influence (mainly through communication). For example, if a company wants to attract customers as well as clients, they should begin by giving customers and clients small gifts. They are also required to learn how to respond to complaints that people may have about their services or products, so that they can rectify them in order not to disappoint customers or clients any further.