Though people want to know the secret recipe for a perfect Facebook page, the truth is there’s no one trick that will lead to instant success.
The more important thing is knowing what not to do — what fatal mistakes to watch for and when to re-think your strategy. In practice, this is the best way to create the page that works best for you.
1. Casting a generic net
Broadcasting your business on Facebook is one of the biggest no-nos. But the sad reality is that instead of focusing on fans and being part of a community, too many small businesses blast away about their products and services.
Facebook is all about authenticity, so if a business does not focus on customers in a way that feels genuine and just focuses on itself, the community will see right through it. You should look for ways to nurture the community and support their interests. Caring for fans will bring them back to your page and make them feel like part of a community instead of an audience targeted for promotion.
One of the simplest things you can do in this regard is make your content relevant to what goes on in the lives of your customers. This keeps you in the ‘real-world’ and not isolated in a space of cutting-edge competition.
2. Showing inconsistent company culture
Many small businesses neglect the importance of making sure that the appearance of their Facebook page is in line with their business visions and goals. The page is a part of their company, and therefore should display the same personality as the business itself.
It’s important to reflect your identity while interacting with your customers on Facebook. Any page can be a little casual but you should always strive to maintain a balance — you don’t want customers to feel you are not taking the business seriously.
3. Staying in your comfort zone
With so many small businesses competing for a space in the News Feed of Facebook users, you might feel like playing it safe is your best option. This, for most businesses, means sticking to one type of content and putting rest of the content strategy on autopilot.
But beyond the danger of making your Facebook page a ghost town, you will find it difficult to capture the attention of your audiences if you don’t experiment with different kinds of posts. A successful content strategy should involve a mix of infographics, videos, photos, and other visuals.
Some types of content may go viral, which would greatly boost your organic reach, while others will enable you to ensure that you get consistent engagement, including shares, likes and comments.
Along with this Facebook promotion, you can also try for classified websites in uae. You can post free ads on classified websites in uae. You can also put the link to your Facebook page on classified sites in uae. The service cost of classified sites in uae is free and you can post ads for free there.