Lovers of AMC’s “Breaking Bad” are staying taken on a scavenger hunt as part of an advertising and marketing marketing campaign for the show’s impending Netflix characteristic, “El Camino.” And the initial clue sent folks to a MedMen cannabis dispensary in Los Angeles on Sunday.
To endorse the film, which will be produced on Friday, the show’s official Twitter account commenced sharing geographic coordinates exactly where men and women would obtain clues in the “Hunt for Jesse Pinkman” contest, named after the film’s main character.
Smoke it if you received it, but see Badger if you do not. 21+. 34° 4’ 29.6” N 118° 23’ .9” W
— Breaking Negative (@BreakingBad) October 6, 2019
“Smoke it if you bought it, but see Badger if you do not,” the 1st clue read, referencing Pinkman’s colleague Badger Mayhew. “21+. 34° 4’ 29.6” N 118° 23’ .9” W.”
— Really feel THE BERN (@HarrariWitte) Oct six, 2019
These coordinates lead to a MedMen hashish store in West Los Angeles, the place Matt Jones, the actor who plays Badger, hung out and signed posters on Sunday. People today who followed the clue to the retail outlet gained free of charge tickets to the film’s premiere.
— MedMen (@medmen) Oct six, 2019
Badger is an apt healthy for the scavenger hunt quit, as his character on the clearly show was solid as a marijuana fanatic who assisted Pinkman as a meth distributer throughout its 5 seasons.
Perspective this put up on Instagram
A post shared by Matt Jones (@mattjonesisdead) on
Why MedMen? It’s not apparent if there’s any further romance among the dispensary chain and the strike series outside of the one particular stop in the guerrilla marketing campaign, but if one particular is heading to pick out a hashish store to advertise a film, it is hard to uncover an case in point with as a lot model recognition as MedMen, which has places in cities all around the region.
Other clues took followers to non-hashish spots in Los Angeles, which includes a Four Seasons Resort. Subsequent clues will direct ticket-trying to get supporters to places New York Town, Chicago, San Francisco and Albuquerque, although it is not obvious if any will be cannabis-similar.
LA: hope you uncovered him. NYC, SF, Chicago and ABQ: You’re following. #HuntForJessePinkman
— Breaking Poor (@BreakingBad) Oct 7, 2019
MedMen was also featured in an episode of South Park final thirty day period—but its portrayal was not specially flattering. The exhibit depicted the organization as earnings-hungry, doing work to enact a ban on property cultivation of hashish in buy to secure their base line.
MedMen was element of a professional medical marijuana affiliation that sent a coverage assertion to New York Gov. Andrew Cuomo (D) very last 12 months, urging him not to contain a property expand choice in legalization legislation, which he eventually didn’t. The corporation denied opposing house cultivation in a statement to Cannabis Minute at the time.
South Park also appeared to criticize MedMen in an earlier clip, however it did not title the company explicitly, in contrast to in the newer episode. Riffing off an true ad that MedMen generated in partnership with filmmaker Spike Jonze, the show questioned the brand’s integrity and instructed that they’re extra involved with generating income than other troubles relevant to cannabis prohibition.
Photograph courtesy of Gage Skidmore.
The put up Breaking Undesirable Groups Up With Cannabis Organization MedMen To Endorse New Netflix Film appeared initial on Cannabis Instant.